Continence Matters

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An Incontinent Truth

An Incontinent Truth is a groundbreaking documentary-style film that uses AI technology to shed light on the hidden impact of urinary incontinence. Blending the seriousness of a documentary with the glamour of the Oscars, the film draws the audience in with an unconventional approach—juxtaposing composite stories of everyday struggles against the backdrop of red carpets and awards. Using AI-generated voices, images, and a custom soundtrack for a rarely discussed subject, the film breaks new ground in storytelling. With nods to An Inconvenient Truth and Live Aid, it creates a world where incontinence receives the attention it deserves. Dr Samantha Pillay’s vision was to leverage AI to overcome barriers of funding, anonymity, and traditional film production, delivering a powerful message about ending the stigma and creating societal change.